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Average price for 74 alcohol brands – by jurisdiction, 2012.
| Brand | License states | Control states | ||||
| Mean (SDb) | Median | N | Mean (SDb) | Median | N | |
| All alcohol brands (N=74)a | $27.79* ($1.29) | N/A | 962 | $29.82* ($1.45) | N/A | 3,042 |
| Bourbon | ||||||
| Basil Haydens, 750 ml | $39.53 ($5.20) | $39.97 | 48 | $38.96 ($3.08) | $37.99 | 13 |
| Bulleit, 750 ml | $26.76 ($4.76) | $25.39 | 40 | $26.14 ($2.37) | $24.99 | 13 |
| Early Times, 1750 ml | $21.17 ($3.59) | $19.99 | 39 | $22.45 ($3.07) | $21.99 | 13 |
| Evan Williams Black Label, 1750 ml | $21.77** ($3.28) | $21.99 | 36 | $24.40** ($2.61) | $24.50 | 13 |
| Ezra Brooks 90 Proof, 750 ml | $14.64** ($2.26) | $13.58 | 16 | $11.62** ($1.43) | $11.49 | 13 |
| Gentleman Jack, 750 ml | $29.87 ($4.56) | $29.99 | 49 | $28.90 ($1.50) | $28.99 | 13 |
| Jack Daniel’s Black Label, 1750 ml | $40.78** ($5.11) | $40.09 | 47 | $44.88** ($3.25) | $43.99 | 13 |
| Jim Beam, 1750 ml | $27.91** ($4.36) | $27.99 | 44 | $32.35** ($3.93) | $31.99 | 13 |
| Knob Creek, 750 ml | $32.30 ($5.08) | $31.99 | 46 | $33.73 ($2.28) | $32.99 | 13 |
| Makers Mark, 1750 ml | $46.78** ($6.37) | $46.99 | 43 | $54.27** ($3.85) | $53.99 | 13 |
| Old Crow, 1750 ml | $18.35 ($2.76) | $17.99 | 33 | $18.31 ($3.14) | $17.99 | 13 |
| Wild Turkey 101, 750 ml | $21.88 ($2.38) | $21.99 | 41 | $22.48 ($1.83) | $21.99 | 13 |
| Woodford Reserve, 750 ml | $32.74 ($4.05) | $32.44 | 43 | $33.63 ($1.59) | $33.50 | 13 |
| Brandy | ||||||
| Christian Brothers, 1750 ml | $19.24** ($3.23) | $18.99 | 31 | $22.92** ($3.34) | $22.95 | 13 |
| Cognac | ||||||
| Courvoisier VS, 750 ml | $29.61 ($4.85) | $29.83 | 47 | $28.66 ($1.53) | $28.99 | 13 |
| Hennessy VS, 750 ml | $31.52 ($3.96) | $30.95 | 47 | $32.63 ($1.92) | $32.99 | 13 |
| Cordials/Liqueurs | ||||||
| 99 Liqueurs, 750 ml | $17.84 ($2.34) | $17.90 | 34 | $17.52 ($1.43) | $16.99 | 13 |
| Caravella Limoncello, 750 ml | $20.43** ($2.15) | $19.99 | 36 | $22.02** ($1.75) | $21.99 | 13 |
| Chambord, 750 ml | $31.14** ($3.13) | $30.99 | 47 | $33.19** ($2.41) | $32.99 | 13 |
| Cointreau, 750 ml | $35.59 ($3.69) | $35.99 | 43 | $37.62 ($2.57) | $37.99 | 13 |
| Dekuyper Peachtree Schnapps, 750 ml | $10.77 ($1.40) | $10.29 | 32 | $10.87 ($1.75) | $10.95 | 13 |
| Di Saronno Amaretto, 750 ml | $23.96 ($3.43) | $23.99 | 49 | $24.16 ($2.66) | $23.99 | 13 |
| Drambuie, 750 ml | $33.67 ($3.44) | $33.99 | 47 | $35.63 ($3.57) | $34.99 | 13 |
| Goldschlager, 750 ml | $24.38** ($3.35) | $23.99 | 41 | $22.37** ($2.21) | $22.95 | 13 |
| Grand Marnier, 750 ml | $35.80** ($3.70) | $35.99 | 48 | $38.46** ($2.22) | $39.40 | 13 |
| Jagermeister, 750 ml | $20.20 ($2.63) | $19.99 | 47 | $21.71 ($2.30) | $21.95 | 13 |
| Kahlua, 750 ml | $19.43 ($2.88) | $18.99 | 48 | $19.76 ($1.06) | $19.95 | 13 |
| Kamora, 750 ml | $12.06 ($1.41) | $11.99 | 29 | $11.93 ($1.74) | $11.95 | 13 |
| Rumple Minze Peppermint Schnapps, 750 ml | $24.31** ($3.25) | $23.99 | 41 | $22.29** ($2.27) | $22.95 | 13 |
| Southern Comfort 100, 750 ml | $21.90** ($2.88) | $21.14 | 38 | $19.06** ($1.36) | $19.10 | 13 |
| Gin | ||||||
| Beefeater, 1750 ml | $32.23** ($5.23) | $30.99 | 43 | $38.60** ($3.81) | $39.90 | 13 |
| Bombay Sapphire, 1750 ml | $39.80** ($6.99) | $39.99 | 48 | $45.80** ($4.74) | $45.99 | 13 |
| Gilbey’s London Dry Gin, 1750 ml | $17.48 ($2.71) | $16.99 | 33 | $18.74 ($3.56) | $18.95 | 13 |
| Gordon’s London Dry Gin, 1750 ml | $18.90** ($2.71) | $18.99 | 42 | $20.86** ($3.33) | $20.00 | 13 |
| Hendricks, 750 ml | $32.33 ($3.65) | $32.98 | 43 | $34.28 ($2.27) | $33.99 | 13 |
| Seagram’s Extra Dry Gin, 1750 ml | $19.76** ($3.15) | $18.99 | 37 | $22.01** ($2.83) | $21.99 | 13 |
| Tanqueray, 1750 ml | $36.71** ($5.71) | $37.49 | 46 | $42.76** ($4.34) | $43.15 | 13 |
| Rum | ||||||
| Admiral Nelson Spiced Rum, 1750 ml | $18.86 ($4.18) | $17.95 | 27 | $19.93 ($2.46) | $19.95 | 13 |
| Bacardi Gold, 1750 ml | $22.26** ($3.41) | $21.99 | 43 | $25.32** ($2.51) | $25.99 | 13 |
| Captain Morgan Spiced Rum, 1750 ml | $26.85** ($5.68) | $24.99 | 45 | $30.73** ($3.34) | $29.99 | 13 |
| Mount Gay Eclipse, 750 ml | $19.88 ($2.99) | $19.99 | 41 | $18.76 ($1.93) | $17.99 | 13 |
| Myers Original Dark, 750 ml | $20.89** ($3.20) | $19.99 | 41 | $17.65** ($2.01) | $17.75 | 13 |
| Sailor Jerry Navy Spiced Rum, 1750 ml | $27.28** ($5.34) | $27.98 | 39 | $31.98** ($4.06) | $31.95 | 13 |
| Scotch | ||||||
| Chivas Regal 12 Year, 1750 ml | $60.36** ($9.37) | $61.99 | 45 | $68.92** ($3.62) | $67.99 | 13 |
| Dewar’s White Label, 1750 ml | $34.82** ($5.14) | $34.98 | 45 | $46.88** ($4.14) | $45.99 | 13 |
| Famous Grouse, 750 ml | $23.43 ($3.05) | $22.99 | 38 | $24.09 ($2.44) | $23.99 | 13 |
| Glenlivet 12 Year Single Malt, 750 ml | $36.29** ($6.17) | $36.89 | 50 | $40.51** ($2.34) | $39.95 | 13 |
| Glenmorangie 10 Year, 750 ml | $40.19 ($6.23) | $39.99 | 47 | $39.81 ($0.39) | $39.95 | 13 |
| Highland Park 12 Year, 750 ml | $45.86 ($6.59) | $44.99 | 38 | $44.96 ($3.41) | $45.90 | 13 |
| Johnnie Walker Red, 1750 ml | $35.78** ($4.61) | $35.49 | 46 | $47.36** ($4.10) | $47.95 | 13 |
| Tequila | ||||||
| 1800 Silver, 750 ml | $26.84 ($3.64) | $26.99 | 45 | $28.19 ($2.89) | $28.95 | 13 |
| Cabo Wabo Blanco, 750 ml | $35.52 ($6.31) | $36.24 | 36 | $34.66 ($1.32) | $34.95 | 13 |
| Milagro Silver, 750 ml | $28.20 ($4.74) | $27.99 | 44 | $29.66 ($2.41) | $28.99 | 13 |
| Vodka | ||||||
| Absolut, 1750 ml | $33.13** ($5.15) | $31.99 | 49 | $39.46** ($4.79) | $39.95 | 13 |
| Belvedere, 750 ml | $31.04 ($4.22) | $29.99 | 46 | $29.90 ($1.93) | $29.95 | 13 |
| Burnett’s, 1750 ml | $15.19** ($2.38) | $14.24 | 32 | $16.98** ($2.87) | $16.00 | 13 |
| Chopin Potato Vodka, 750 ml | $34.58** ($5.45) | $34.42 | 42 | $30.47** ($1.84) | $29.99 | 13 |
| Grey Goose, 1750 ml | $57.31 ($6.69) | $56.99 | 48 | $60.94 ($3.80) | $59.99 | 13 |
| Ketel One, 1750 ml | $40.78** ($5.37) | $39.99 | 49 | $47.07** ($4.89) | $48.95 | 13 |
| Pinnacle, 750 ml | $13.44 ($2.08) | $13.99 | 31 | $13.01 ($1.09) | $12.99 | 13 |
| Popov, 1750 ml | $15.40 ($2.61) | $14.98 | 27 | $15.39 ($3.14) | $14.95 | 13 |
| Skyy, 1750 ml | $25.57** ($4.56) | $24.99 | 47 | $29.28** ($3.41) | $27.99 | 13 |
| Smirnoff, 1750 ml | $21.35** ($2.95) | $20.44 | 46 | $24.27** ($3.18) | $24.95 | 13 |
| Stolichnaya, 1750 ml | $32.54** ($5.62) | $29.99 | 48 | $39.94** ($4.97) | $41.99 | 13 |
| Svedka, 1750 ml | $20.83** ($2.25) | $19.99 | 44 | $24.80** ($2.86) | $24.99 | 13 |
| Three Olives, 750 ml | $22.51** ($4.95) | $21.99 | 34 | $19.23** ($1.33) | $19.95 | 13 |
| Tito’s Handmade Vodka, 750 ml | $19.72 ($2.04) | $19.97 | 38 | $20.65 ($2.13) | $19.99 | 13 |
| Whiskey | ||||||
| Black Velvet, 1750 ml | $17.57** ($3.26) | $16.99 | 38 | $19.78** ($2.32) | $19.49 | 13 |
| Canadian Club, 1750 ml | $21.33** ($4.94) | $19.99 | 40 | $26.38** ($4.06) | $25.95 | 13 |
| Canadian LTD, 1750 ml | $15.57 ($3.55) | $14.54 | 24 | $17.12 ($2.44) | $16.95 | 13 |
| Canadian Mist, 1750 ml | $18.80** ($2.64) | $18.98 | 41 | $21.27** ($2.48) | $20.99 | 13 |
| Crown Royal, 1750 ml | $46.71** ($8.13) | $46.99 | 40 | $52.21** ($4.16) | $50.95 | 13 |
| Jameson Irish, 1750 ml | $44.35** ($5.58) | $43.99 | 42 | $50.86** ($3.73) | $49.99 | 13 |
| Seagram’s 7 Crown, 1750 ml | $20.68 ($3.43) | $19.99 | 42 | $22.10 ($3.06) | $21.99 | 13 |
aAverage price for all brands combined in license and control states determined from two-level, random effects linear regression analysis accounting for store-level variation and including random effects for brand.
bSD: standard deviation. For all brands combined, standard error of the mean is shown. N = number of stores in which product was priced;
*Differences in mean price statistically significant at P<0.05 based on significance of regression coefficient for variable indicating status as license or control state in random effects linear regression model;
**P<0.05 for unpaired, two-sample t-test (number of observations are as shown in the table);
N/A: Not applicable. Median was not computed for all alcohol brands combined because some brands were not available at every license state store so median would not be comparable between license and control states.
Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3529794/table/T1/?report=objectonly
Florida, Georgia_Bow street beverages price
